The IndustryWeek Manufacturing & Technology Conference is one of the leading industry trade shows—a showcase for technology and operational leadership. Every year, featured companies are selected to show off their manufacturing facilities on the first day of the conference. And every year, those companies are offered a Sennheiser 2020 wireless tour system for use during the show.

“The Sennheiser 2020 systems are so intuitive, we never receive any support calls,” says Alan Ruffell, of TourGuide Solutions. “Even the people who are a bit nervous come back to us later and tell us how simple and turnkey the system was to use.”

During the rest of the conference, TourGuide Solutions always receives lots of attention on the trade show floor. “Hey, we used these headsets on the plant tours. They worked great! We could hear everything,” is the common refrain.

Over the years, companies have opted not to use the audio systems. There, tour guides felt they could get away with shouting their way around the facility. We heard about that too:

“I wish they’d used your audio system.”

“They really missed an opportunity.”

“We were all straining to hear.”

The Takeaway: Plant tours are a rich opportunity to showcase your capabilities and lay the foundation for new business partnerships. Don’t squander your chance to share your story. Give your visitors a high-quality experience and make sure you stand out among the leaders.